Please do not confuse us with an activist organization that promotes peace, love, happiness and all things butterflies – even though all of that is important to us. We are trying to create a dining experience that weighs less on our bodies and our environment than animal based alternatives, while being profitable and long lasting.
The pound for pound reality is that animal based ingredients (while they may be appealing to some) are more taxing on our bodies and the ecological health of our planet than plant based ingredients. Our challenge is to make our plant based foods delicious, crave worthy and worth the effort you put into getting here. If we fail to live up to the challenge – we will find a way to make it right.